SUCCESS STUDY

BRAND'S STORY

Atlas Hotels is the leading boutique hotel chain in Israel, with each of our 16 properties showcasing its own unique charm and distinctive personality. Presenting style at affordable prices and prime locations.

Following the COVID-19 pandemic, Atlas Hotels suffered a big drop in sales due to their total dependence on tourist audiences that came from Europe & the US.

Starting marketing to a local Israeli audience has been more critical than ever.

CHALLENGES

The Brand has worked with a variety of media providers and has difficulty performing effective and reliable performance measurement.

Organizational change during the COVID-19 period that required adjustment and significant improvement in digital performance.

The Brand requested that we conduct comprehensive media control of all digital assets in favor of mapping and accurate digital plan be built to implement the business plan.

GOALS

SALES

Improving advertising profitability
in B2C Campaigns,
Our main goal is to “win” the Israeli
crowd and to increase sales by
opening ourselves to a totally new market.

LEADS

Delivering quality potential B2B customers through LinkedIn and Facebook for large and lucrative deals with companies and organizations.

REVENUE

Improving profitability by getting a better ROAS in e-commerce activity and pay less “alternative commission”

PAIN POINTS

Missing marketing funnels for the Israeli audience, a general creative without unique sales offers.

Competition with Booking.com, Hotels.com & Expedia persuading the audience to order from the website.

Positioning the leading hotel chain in Israel for an urban vacation experience while preserving tourism customers .

OUR ACTIONS

STRATEGY

Built an orderly marketing funnel, created different funnels and for Israeli guests & worldwide tourists. Separation of advertising accounts for the various activities.

CREATIVE

Created ads tailored to each stage of the funnel and the geographic area of the wanted location. Increased confidence to fulfil the purchase with reliable review sources.

PERFORMANCE

Measured each Google Ads campaign according to performance VS orders that come from Booking.com and made adjustments to reduce an outsourcing commission.

RESULTS

+283%

ROAS

Increased Paid Sources income by 283%.

Increased ROAS by 265%, achieved stability in orders from all tourist & Israeli audiences.

-63%

ALT %

Decreased Alternative commission by 63%.

Keep showing significantly better results compared to Booking.com, Hotels.com & Expedia by acquiring new customers through our home website.

+147%

AOV

Increased average order value by 147% by using cross sells and special offers, gifts & events.

+98%

SALES

Increased Total Sales income by 98%.

Increasing acquisition of new customers and sales from Israel customers and tourists all over the world.

JENNY BECK, VP MARKETING | ATLAS HOTELS

We have been working together for months now, and already observe great results, improvement in media and campaign management. But above all else, the service! Always there, listening, caring, acting around the clock. Success is their priority!

E-COMMERCE AND LEADS

ATLAS HOTELS

JENNY BECK, VP MARKETING | ATLAS HOTELS

WANT THOSE RESULTS?

Interested in how this data can translate to your business model,
Increase your profit margins and scale your business?
Contact us below!

WANT THOSE RESULTS?

Interested in how this data can translate to your business model,
Increase your profit margins and scale your business?
Contact us below!

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